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Social media marketing consists a set of methods for increasing publicity of a brand, traffic of a particular website through some defined processes like social media, web society etc. Social media marketing involves addition of social media buttons, RSS feeds, creating blogs, "Digg This" button and integrating third party community contents like YouTube videos, photos or slides or even photo galleries. The aphorism of Social Media Marketing will vary from business to business however the basic requirement of marketing through Social Media is to awareness of a brand.
Social Media Optimization
This is a method of viral marketing where publicity is being done not through oral conversation between people but through exploring the websites which contain social bookmark, photo galleries or video sharing facility. The process Social Media Optimization has been implemented to the web world to invite people for exchanging their views on a particular topic or service. Today’s most popular Social Media on the web is Orkut.com where you can find millions of users exchanging their views or making friendship with the help of this utility.
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